Marketing for entrepreneurs : concepts and applications for new ventures

• Main Author: Crane, Frederick G. 1956- (Author)
• Format: Book
• Language: English
• Published: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC : SAGE, [2013]
• Edition: Second edition
• Subjects: marketing; marketingový management; malé a střední podnikání; marketing management; small and medium-sized business; příručky; handbooks and manuals
• ISBN: 9781452230047
• Physical Description: xiii, 245 stran : ilustrace ; 23 cm