rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Introduction to neuromarketing & consumer neuroscience
  title info:
    title: Introduction to neuromarketing and consumer neuroscience
  title info:
    title: Neuromarketing & consumer neuroscience
  title info:
    title: Neuromarketing and consumer neuroscience
  name:
    name part: Ramsøy, Thomas Zoëga
    name part: 1973-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks and manuals
  origin info:
    place:
      place term: dk
    date issued: 2015
    edition: 1st edition, version 1.2
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: viii, 191 stran : barevné ilustrace, 1 mapa ; 28 cm
  target audience: specialized
  note: Thomas Zoëga Ramsøy
  note: Obsahuje bibliografii
  subject:
    topic: neuromarketing
  subject:
    topic: spotřebitelské chování
  subject:
    topic: neuropsychologie
  subject:
    topic: mozek
  subject:
    topic: neuromarketing
  subject:
    topic: consumer behavior
  subject:
    topic: neuropsychology
  subject:
    topic: brain
  classification: 658.8:159.91
  classification: 366.1
  classification: 612.821
  classification: 612.82
  classification: (035)
  identifier: 9788799760206
  record info:
    record content source: ZLD002
    record creation date: 170110
    record change date: 20240829161758.0
    record identifier: 86564
    language of cataloging:
      language term: cze