rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Digital marketing
    sub title: integrating strategy and tactics with values : a guidebook for executives, managers, and students
  name:
    name part: Kaufman, Ira Morton
    name part: 1947-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Horton, Chris
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks and manuals
  origin info:
    place:
      place term: xxu
    date issued: 2015
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xiii, 353 stran : ilustrace ; 21x 26 cm
  abstract: "Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--Resumé vydavatele
  target audience: adult
  note: written by Ira Kaufman & Chris Horton
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: internetový marketing
  subject:
    topic: Internet marketing
  classification: 658.8:004.738.5
  classification: (035)
  identifier: 9780415716758
  identifier: 978-0-415-71674-1
  identifier: 978-1-315-87945-1
  record info:
    record content source: DLC
    record creation date: 140324
    record change date: 20240829161743.0
    record identifier: 86447
    language of cataloging:
      language term: cze