Visual harmony : proportion in graphic design

"Effective visual communication is not an accidental occurrence, but the result of serious intention on the part the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on certain guiding principles long in existence: the golden...

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Bibliographic Details
Other Authors: Lin, Gengli (Editor)
Format: Book
Language: English
Published: Berkeley : Gingko Press, 2015
Subjects:
ISBN: 9781584236191
Physical Description: 239 stran : ilustrace (převážně barevné) ; 27 cm

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Table of contents

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072 7 |a 76  |x Grafické umění. Grafika  |2 Konspekt  |9 21 
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245 0 0 |a Visual harmony :  |b proportion in graphic design /  |c edited and published by SendPoints Publishing Co., Ltd. ; publisher: Lin Gengli 
264 1 |a Berkeley :  |b Gingko Press,  |c 2015 
300 |a 239 stran :  |b ilustrace (převážně barevné) ;  |c 27 cm 
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520 |a "Effective visual communication is not an accidental occurrence, but the result of serious intention on the part the designer to balance all aspects of the design. This is often achieved through careful application of proportion based on certain guiding principles long in existence: the golden ratio, or divine proportion, and the Fibonacci sequence. Both mathematical constructs that mirror patterns found throughout nature, from leaves and shells to sunflowers and pinecones. Artists and designers have made use of these principles for centuries to create work with long lasting appeal, from renaissance paintings to modern logos. Following a practical overview, Visual Harmony presents a survey of contemporary graphic design that all exhibits this masterful use of proportion"--Resumé vydavatele 
650 0 7 |a grafický design  |7 ph116550  |2 czenas 
650 0 7 |a vizuální komunikace  |7 ph116581  |2 czenas 
650 0 7 |a loga  |7 ph558795  |2 czenas 
650 0 7 |a geometrické proporce  |7 ph158536  |2 czenas 
650 0 9 |a graphic design  |2 eczenas 
650 0 9 |a visual communication  |2 eczenas 
650 0 9 |a logos (symbols)  |2 eczenas 
650 0 9 |a geometric proportions  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks and manuals  |2 eczenas 
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