rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising creative
    sub title: strategy, copy, design
  name:
    name part: Altstiel, Tom
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Grow, Jean
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: příručky
  genre: učebnice
  genre: handbooks, manuals, etc
  genre: textbooks
  origin info:
    place:
      place term: xxu
    date issued: 2017
    edition: 4th edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxiv, 463 stran : ilustrace ; 28 cm
  target audience: adult
  note: Tom Altstiel, Jean Grow
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: reklama a propagace
  subject:
    topic: reklamní strategie
  subject:
    topic: advertising
  subject:
    topic: advertising strategy
  classification: 659.1
  classification: 659.113
  classification: (035)
  classification: (075)
  identifier: 9781506315386
  record info:
    record content source: DLC
    record creation date: 150928
    record change date: 20240829161733.0
    record identifier: 86372
    language of cataloging:
      language term: cze