|
|
|
|
LEADER |
01225cam a2200349 i 4500 |
001 |
86285 |
003 |
CZ ZlUTB |
005 |
20240829161723.0 |
007 |
ta |
008 |
160120s2016 xxka e f 001 0 eng |
020 |
|
|
|a 9780500518960
|q (vázáno)
|
040 |
|
|
|a DLC
|b cze
|e rda
|c DLC
|d ZLD002
|
072 |
|
7 |
|a 005
|x Management. Řízení
|2 Konspekt
|9 4
|
080 |
|
|
|a 005:658.626
|2 MRF
|
080 |
|
|
|a (035)
|2 MRF
|
100 |
1 |
|
|a Johnson, Michael
|4 aut
|
245 |
1 |
0 |
|a Branding :
|b in five and a half steps /
|c Michael Johnson
|
250 |
|
|
|a First published
|
264 |
|
1 |
|a London :
|b Thames & Hudson,
|c 2016
|
300 |
|
|
|a 320 stran :
|b barevné ilustrace ;
|c 26 cm
|
336 |
|
|
|a text
|b txt
|2 rdacontent
|
337 |
|
|
|a bez média
|b n
|2 rdamedia
|
338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
650 |
0 |
7 |
|a řízení značky
|7 ph205089
|2 czenas
|
650 |
0 |
9 |
|a brand management
|2 eczenas
|
655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
655 |
|
9 |
|a handbooks and manuals
|2 eczenas
|
910 |
|
|
|a ZLD002
|
992 |
|
|
|a BK
|b SK
|d 1
|
999 |
|
|
|c 86285
|d 86285
|
952 |
|
|
|0 0
|1 0
|4 0
|6 005JOHNSONM
|7 0
|8 BOOK
|9 141052
|a UTBZL
|b UTBZL
|c 005
|d 2016-12-01
|l 3
|m 1
|o 005/JOHNSON,M.
|p 420010167855
|r 2021-01-25
|s 2021-01-12
|v 1049.00
|w 2019-08-26
|x N:nákup;
|y 01
|