Branding : in five and a half steps

• Main Author: Johnson, Michael (Author)
• Format: Book
• Language: English
• Published: London : Thames & Hudson, 2016
• Edition: First published
• Subjects: řízení značky; brand management; příručky; handbooks and manuals
• ISBN: 9780500518960
• Physical Description: 320 stran : barevné ilustrace ; 26 cm