The lean product playbook : how to innovate with minimum viable products and rapid customer feedback

• Main Author: Olsen, Dan, 1970- (Author)
• Format: Book
• Language: English
• Published: Hoboken : Wiley, [2015]
• Subjects: marketing inovací; výrobky; spotřebitelské chování; innovation marketing; commercial products; consumer behavior; příručky; handbooks and manuals
• ISBN: 9781118960875
• Physical Description: xxii, 309 stran : ilustrace ; 23 cm