Consumer behaviour in action

• Main Authors: Ling, Peter (Author), D’Alessandro, Steven (Author), Winzar, Hume (Author)
• Format: Book
• Language: English
• Published: South Melbourne : Oxford University Press, 2015
• Edition: First published
• Subjects: spotřebitelské chování; consumer behavior; učebnice vysokých škol; textbooks (higher)
• ISBN: 9780195525601
• Physical Description: xxxvi, 665 stran : barevné ilustrace ; 25 cm
• Item Description: Terminologický slovník