rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Principles of marketing
  name:
    name part: Kotler, Philip
    name part: 1931-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Armstrong, Gary
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice vysokých škol
  genre: textbooks (higher)
  origin info:
    place:
      place term: xxu
    date issued: 2016
    edition: 16e
    edition: Global edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 731 stran : ilustrace, portréty ; 28 cm
  target audience: adult
  note: Philip Kotler, Gary Armstrong
  note: "Always learning"--Obálka
  note: "Authorised adaptation from the United States edition, entitled Principles of marketing, 16/e, ISBN 978-0-133-79502-8, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2016"--Rub titulní strany
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: marketing
  subject:
    topic: marketing
  classification: 658.8
  classification: 658.8:005.21
  classification: (075.8)
  identifier: 1-292-09248-3
  identifier: 9781292092485
  record info:
    record content source: ABA006
    record creation date: 151019
    record change date: 20240829161707.0
    record identifier: 86147
    language of cataloging:
      language term: cze