http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
"Authorised adaptation from the United States edition, entitled Principles of marketing, 16/e, ISBN 978-0-133-79502-8, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2016"--Rub titulní strany
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