Principles of marketing - Kotler, Philip, 1931-; Armstrong, Gary (Pearson, 2016)
"Always learning"--Obálka
"Authorised adaptation from the United States edition, entitled Principles of marketing, 16/e, ISBN 978-0-133-79502-8, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2016"--Rub titulní strany
Terminologický slovník
Keywords: marketing; učebnice vysokých škol; textbooks (higher)