Principles of marketing

Saved in:
Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Armstrong, Gary (Author)
Format Book
LanguageEnglish
Published Boston : Pearson, [2016]
Edition16e
Subjects
marketing
učebnice vysokých škol
textbooks (higher)
ISBN9781292092485 1-292-09248-3
Physical Description731 stran : ilustrace, portréty ; 28 cm

Cover

TOC from ObalkyKnih.cz
More Information
Item Description:"Always learning"--Obálka
"Authorised adaptation from the United States edition, entitled Principles of marketing, 16/e, ISBN 978-0-133-79502-8, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2016"--Rub titulní strany
Terminologický slovník
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9781292092485 1-292-09248-3
Physical Description:731 stran : ilustrace, portréty ; 28 cm

Similar Items