Principles of marketing

• Main Authors: Kotler, Philip, 1931- (Author), Armstrong, Gary (Author)
• Format: Book
• Language: English
• Published: Boston : Pearson, [2016]
• Edition: 16e
• Subjects: marketing; učebnice vysokých škol; textbooks (higher)
• ISBN: 9781292092485 1-292-09248-3
• Physical Description: 731 stran : ilustrace, portréty ; 28 cm
• Item Description: "Always learning"--Obálka; "Authorised adaptation from the United States edition, entitled Principles of marketing, 16/e, ISBN 978-0-133-79502-8, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2016"--Rub titulní strany; Terminologický slovník