Consumer behaviour : applications in marketing

• Main Authors: East, Robert, 1940- (Author), Wright, Malcolm, 1963- (Author), Vanhuele, Marc (Author)
• Format: Book
• Language: English
• Published: Los Angeles ; London ; New Delhi ; Singapore ; Washington : Sage, 2013
• Edition: Second edition
• Subjects: spotřebitelské chování; consumer behavior; učebnice vysokých škol; textbooks (higher)
• ISBN: 9781446211236; 978-1-4462-1122-9
• Physical Description: x, 337 stran : ilustrace ; 24 cm