Marketing : an introduction - Armstrong, Gary; Kotler, Philip, 1931-; Opresnik, Marc Oliver, 1969- (Pearson, 2017)
"Authorized adaptation from the United States edition, entitled Marketing: an introduction, 13th edition, ISBN 978-0-13-414953-0, by gary Armstrong and Philip Kotler, published by Pearson Education c2016"--Rub titulní strany
Terminologický slovník
Keywords: marketing; učebnice; textbooks