The psychology of consumer profiling in a digital age
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York ; London :
Routledge, Taylor & Francis Group,
2016
|
| Edition | First published |
| Series | Routledge studies in marketing
|
| Subjects | |
| ISBN | 9781138957961 978-1-315-66143-8 |
| Physical Description | 257 stran ; 24 cm |
Cover
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 85472 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20240829161553.0 | ||
| 007 | ta | ||
| 008 | 160219s2016 xxu b 001 0 eng | ||
| 020 | |a 9781138957961 |q (vázáno) | ||
| 020 | |z 978-1-315-66143-8 |q (ebook) | ||
| 040 | |a DLC |b cze |c DLC |e rda |d ZLD002 | ||
| 044 | |a xxu |a xxk | ||
| 072 | 7 | |a 366 |x Ochrana spotřebitele. Chování spotřebitele |2 Konspekt |9 18 | |
| 080 | |a 366.1 |2 MRF | ||
| 080 | |a 366-05 |2 MRF | ||
| 080 | |a 339.138 |2 MRF | ||
| 080 | |a 159.9 |2 MRF | ||
| 080 | |a (048.8) |2 MRF | ||
| 100 | 1 | |a Gunter, Barrie, |d 1954- |7 ntk2010596491 |4 aut | |
| 245 | 1 | 4 | |a The psychology of consumer profiling in a digital age / |c Barrie Gunter |
| 250 | |a First published | ||
| 264 | 1 | |a New York ; |a London : |b Routledge, Taylor & Francis Group, |c 2016 | |
| 300 | |a 257 stran ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 490 | 1 | |a Routledge studies in marketing ; |v 2 | |
| 504 | |a Obsahuje bibliografie a rejstřík | ||
| 505 | 0 | |a Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling | |
| 650 | 0 | 7 | |a spotřebitelské chování |7 ph125966 |2 czenas |
| 650 | 0 | 7 | |a spotřebitelé |7 ph125967 |2 czenas |
| 650 | 0 | 7 | |a marketing |7 ph115227 |x psychologické aspekty |2 czenas |
| 650 | 0 | 9 | |a consumer behavior |2 eczenas |
| 650 | 0 | 9 | |a consumers |2 eczenas |
| 650 | 0 | 9 | |a marketing |x psychological aspects |2 eczenas |
| 655 | 7 | |a studie |7 fd133597 |2 czenas | |
| 655 | 9 | |a studies |2 eczenas | |
| 830 | 0 | |a Routledge studies in marketing | |
| 910 | |a ZLD002 | ||
| 952 | |0 0 |1 0 |4 0 |6 339138GUNTERB |7 0 |8 BOOK |9 139600 |a UTBZL |b UTBZL |c 005 |d 2016-07-15 |l 2 |o 339.138/GUNTER,B. |p 420010166185 |r 2019-08-26 00:00:00 |v 2600.00 |w 2019-08-26 |x N:nákup; |y 01 | ||
| 952 | |0 0 |1 0 |4 0 |6 339138GUNTERB |7 0 |8 BOOK |9 139601 |a UTBZL |b UTBZL |c 010 |d 2016-07-15 |l 1 |o 339.138/GUNTER,B. |p 420010166186 |q 2027-12-22 |r 2019-08-26 00:00:00 |v 2600.00 |w 2019-08-26 |x N:nákup; |y 08 | ||
| 992 | |a BK |b SK |d 3 | ||
| 999 | |c 85472 |d 85472 | ||