The psychology of consumer profiling in a digital age

• Main Author: Gunter, Barrie, 1954- (Author)
• Format: Book
• Language: English
• Published: New York ; London : Routledge, Taylor & Francis Group, 2016
• Edition: First published
• Series: Routledge studies in marketing
• Subjects: spotřebitelské chování; spotřebitelé; marketing > psychologické aspekty; consumer behavior; consumers; marketing > psychological aspects; studie; studies
• ISBN: 9781138957961; 978-1-315-66143-8
• Physical Description: 257 stran ; 24 cm