The psychology of consumer profiling in a digital age

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Bibliographic Details
Main Author Gunter, Barrie, 1954- (Author)
Format Book
LanguageEnglish
Published New York ; London : Routledge, Taylor & Francis Group, 2016
EditionFirst published
SeriesRoutledge studies in marketing
Subjects
spotřebitelské chování
spotřebitelé
marketing > psychologické aspekty
consumer behavior
consumers
marketing > psychological aspects
studie
studies
ISBN9781138957961
978-1-315-66143-8
Physical Description257 stran ; 24 cm

Cover

TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9781138957961
978-1-315-66143-8
Physical Description:257 stran ; 24 cm

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