rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing communications
    sub title: offline and online integration, engagement and analytics
  name:
    name part: Smith, P. R. (Paul Russell)
    name part: 1957-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Zook, Ze
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: učebnice
  genre: textbooks
  origin info:
    place:
      place term: xxk
    date issued: 2016
    edition: Sixth edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxii, 578 stran : barevné ilustrace ; 25 cm
  target audience: adult
  note: PR Smith and Ze Zook
  note: Obsahuje bibliografie a rejstřík
  subject:
    topic: marketingová komunikace
  subject:
    topic: communication in marketing
  classification: 658.8:316.77
  classification: (075)
  identifier: 9780749473402
  identifier: 978-0-7494-7341-9
  record info:
    record content source: DLC
    record creation date: 151030
    record change date: 20240829161553.0
    record identifier: 85471
    language of cataloging:
      language term: cze