Does it work? : 10 principles for delivering true business value in digital marketing

• Main Authors: Atchison, Shane (Author), Burby, Jason (Author)
• Other Authors: Sorrell, Martin (Author of introduction, etc.)
• Format: Book
• Language: English
• Published: New York ; Chicago ; San Francisco ; Athens ; London ; Madrid ; Mexico City ; Milan ; New Delhi ; Singapore ; Sydney ; Toronto : McGraw Hill Education, [2015]
• Subjects: marketingový management; internetový marketing; marketing management; Internet marketing; příručky; handbooks, manuals, etc
• ISBN: 9780071847865 0-07-184786-3
• Physical Description: xii, 355 stran : černobílé ilustrace ; 24 cm