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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
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|a Cesty marketingových komunikací :
|b sborník prací studentů marketingových komunikací FMK UTB ve Zlíně /
|c kolektiv studentů marketingových komunikací UTB ve Zlíně
|
| 250 |
|
|
|a 1. vydání
|
| 264 |
|
1 |
|a Zlín :
|b Radim Bačuvčík - VeRBuM,
|c 2015
|
| 300 |
|
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|a 242 stran :
|b ilustrace ;
|c 21 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
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| 338 |
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|b nc
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| 504 |
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|a Obsahuje bibliografie
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| 650 |
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|a marketingová komunikace
|7 ph115228
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|
| 650 |
0 |
7 |
|a mediální komunikace
|7 ph122737
|2 czenas
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
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|a reklamní kampaně
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|a reklamní texty
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|a communication in marketing
|2 eczenas
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| 650 |
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9 |
|a communication in mass media
|2 eczenas
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| 650 |
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9 |
|a advertising
|2 eczenas
|
| 650 |
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9 |
|a advertising campaigns
|2 eczenas
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| 650 |
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|a advertising copy
|2 eczenas
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| 655 |
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|a studentské práce
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| 655 |
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7 |
|a sborníky
|7 fd724344
|2 czenas
|
| 655 |
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9 |
|a student papers
|2 eczenas
|
| 655 |
|
9 |
|a papers of several authors
|2 eczenas
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně.
|b Ústav marketingových komunikací
|7 pna2010566068
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