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160201s2015 xr a e 000 0 cze |
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|a cze
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1:654.198
|2 MRF
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| 080 |
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|a 159.942.3
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|a (048.8:082)
|2 MRF
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| 100 |
1 |
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|a Bačuvčík, Radim,
|d 1975-
|7 mzk2005306721
|4 aut
|
| 245 |
1 |
0 |
|a Smích v televizní reklamě /
|c Radim Bačuvčík, Petra Bačuvčíková
|
| 250 |
|
|
|a 1. vydání
|
| 264 |
|
1 |
|a Zlín :
|b Radim Bačuvčík - VeRBuM,
|c 2015
|
| 300 |
|
|
|a 138 stran :
|b ilustrace ;
|c 21 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a bez média
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|
| 338 |
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|a svazek
|b nc
|2 rdacarrier
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| 504 |
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|a Obsahuje bibliografii
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| 546 |
|
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|a České, anglické a německé resumé
|
| 650 |
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|a televizní reklama
|7 ph126515
|2 czenas
|
| 650 |
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|a smích
|7 ph125726
|2 czenas
|
| 650 |
0 |
7 |
|a humor
|7 ph117205
|2 czenas
|
| 650 |
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|a television advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a laughter
|2 eczenas
|
| 650 |
0 |
9 |
|a humor
|2 eczenas
|
| 655 |
|
7 |
|a kolektivní monografie
|7 fd501537
|2 czenas
|
| 655 |
|
9 |
|a collective monographs
|2 eczenas
|
| 700 |
1 |
|
|a Bačuvčíková, Petra
|7 mzk2006322784
|4 aut
|
| 910 |
|
|
|a ZLD002
|
| 952 |
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|1 0
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|6 659BAČUVČÍKR
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|8 BOOK
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|a UTBZL
|b UTBZL
|c 005
|d 2016-03-31
|l 1
|m 1
|o 659/BAČUVČÍK,R.
|p 420010165515
|r 2022-09-09 00:00:00
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|v 150.00
|w 2019-08-26
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