How to sell to retail : the secrets of getting your product to market

"For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, retailers are cautious about who they do business with...

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Bibliographic Details
Main Author: Rayner, Clare (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : Kogan Page, 2013
Edition: First published
Subjects:
maloobchod
marketing
prodej
retail trade
selling
příručky
případové studie
handbooks, manuals, etc
case studies
ISBN: 9780749466800
978-0-7494-6681-7
Physical Description: xiv, 244 stran : ilustrace ; 24 cm

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Table of contents

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245 1 0 |a How to sell to retail :  |b the secrets of getting your product to market /  |c Clare Rayner 
250 |a First published 
264 1 |a London ;  |a Philadelphia ;  |a New Delhi :  |b Kogan Page,  |c 2013 
300 |a xiv, 244 stran :  |b ilustrace ;  |c 24 cm 
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520 |a "For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, retailers are cautious about who they do business with - they don't like to take risks, so it's important to give a great outward impression. Working through this series of 5 logical sections, broken down into 12 steps, How to Sell to Retail will explain how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers"--Resumé vydavatele 
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650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 7 |a prodej  |7 ph115885  |2 czenas 
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650 0 9 |a marketing  |2 eczenas 
650 0 9 |a selling  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 7 |a případové studie  |7 fd133208  |2 czenas 
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655 9 |a case studies  |2 eczenas 
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