Advertising transformed : the new rules for the digital age

• Main Author: Van Dyck, Fons, 1959- (Author)
• Format: Book
• Language: English
• Published: London ; Philadelphia ; New Delhi : Kogan Page, 2014
• Subjects: 21. století; reklama a propagace > 21. století; inovace; internetová reklama; digitální média; advertising > 21st century; innovations; Internet advertising; digital media; příručky; handbooks, manuals, etc
• ISBN: 9780749471484; 978-0-7494-7149-1
• Physical Description: xxiv, 171 stran : ilustrace ; 24 cm