Foundations of marketing

• Main Authors: Fahy, John, 1962- (Author), Jobber, David, 1947- (Author)
• Format: Book
• Language: English
• Published: London: McGraw-Hill Education, [2015]
• Edition: Fifth edition
• Subjects: marketing; učebnice; textbooks
• ISBN: 9780077167950 0-0771-6795-3
• Physical Description: xix, 358 stran : barevné ilustrace ; 27 cm
• Item Description: Terminologický slovník