International marketing in the fast changing world

Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of internationa...

Full description

Saved in:
Bibliographic Details
Other Authors: Stöttinger, Barbara., Schlegelmilch, Bodo B., Zou, Shaoming.
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald, 2015.
Series: Advances in international marketing ; v. 26.
Subjects:
Export marketing.
elektronické knihy
electronic books
ISBN: 9781785602320
Physical Description: 1 online zdroj (xvi, 288 p.) : ill.

Cover

Table of contents

Description
Summary: Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.
ISBN: 9781785602320
ISSN: 1474-7979 ;
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

Similar Items