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Marketingový audit firmy Mapei...
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Marketingový audit firmy Mapei
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Bibliographic Details
Main Author
Kroupová, Pavlína
(Dissertant)
Other Authors
Křížek, Zdeněk, 1952-
(Thesis advisor)
Format
Manuscript
Book
Language
Czech
Published
Zlín,
2003
Subjects
MAPEI (Milano, Itálie)
audit
lepidla
MARKETING
marketingová komunikace
marketingový výzkum
obchodní značky
stavební materiály
výrobci
diplomové práce
Physical Description
94 l.
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Physical Description:
94 l.
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