Marketing services : opportunities and limits of the implementation in Czech firms

• Main Author: Juříková, Martina, 1977- (Author)
• Format: Book
• Language: English
• Published: Zlín : Radim Bačuvčík - VeRBuM, 2014
• Edition: First edition
• Subjects: služby; marketing; marketingový management; strategický marketing; service industries; marketing management; strategic marketing; monografie; monographs
• ISBN: 9788087500613
• Physical Description: 104 stran : ilustrace ; 21 cm
• Item Description: 200 výtisků