Marketing services : opportunities and limits of the implementation in Czech firms

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Bibliographic Details
Main Author Juříková, Martina, 1977- (Author)
Format Book
LanguageEnglish
Published Zlín : Radim Bačuvčík - VeRBuM, 2014
EditionFirst edition
Subjects
služby
marketing
marketingový management
strategický marketing
service industries
marketing management
strategic marketing
monografie
monographs
ISBN9788087500613
Physical Description104 stran : ilustrace ; 21 cm

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TOC from ObalkyKnih.cz
More Information
Item Description:200 výtisků
Bibliography:Obsahuje bibliografii
ISBN:9788087500613
Physical Description:104 stran : ilustrace ; 21 cm

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