Intercultural marketing and communications: an implementation on housing in Turkey, Czech Republic and Russia = Mezikulturní marketing a komunikace: implementace do bydlení v Turecku, České republice a Rusku : doctoral thesis

• Main Author: Ozdemir, Maia, 1976- (Dissertant)
• Other Authors: Lipták, František (Thesis advisor)
• Format: Book
• Language: Czech; English
• Published: Zlín : Tomas Bata University in Zlín, 2015
• Subjects: interkulturní marketing; interkulturní komunikace; bydlení; trh bydlení; spotřebitelské chování; intercultural marketing; intercultural communication; housing; housing market; consumer behavior; Turecko; Česko; Rusko (federace); Turkey; Czechia; Russia (Federation); doktorské disertace; higher doctoral dissertations
• Physical Description: 212 stran : ilustrace (některé barevné) ; 25 cm
• Item Description: S"Study programme: P 6208 Economics and management"