Mládí a zralost v marketingové komunikaci
Saved in:
| Main Author | |
|---|---|
| Corporate Author | |
| Format | Book |
| Language | Czech Slovak |
| Published |
Zlín :
VeRBuM,
2014
|
| Edition | 1. vyd. |
| Series | Protipóly marketingové komunikace
|
| Subjects | |
| ISBN | 9788087500507 |
| Physical Description | 160 s. : il., portréty ; 21 cm |
Cover
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| 245 | 1 | 0 | |a Mládí a zralost v marketingové komunikaci / |c Radim Bačuvčík a kol. |
| 250 | |a 1. vyd. | ||
| 260 | |a Zlín : |b VeRBuM, |c 2014 | ||
| 300 | |a 160 s. : |b il., portréty ; |c 21 cm | ||
| 490 | 1 | |a Protipóly marketingové komunikace | |
| 500 | |a Na obálce nad názvem: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací | ||
| 500 | |a 200 výt. | ||
| 504 | |a Obsahuje bibliografie | ||
| 546 | |a Část. slovenský text, anglická resumé | ||
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a cílený marketing |7 ph486125 |2 czenas |
| 650 | 0 | 7 | |a spotřebitelské chování |7 ph125966 |2 czenas |
| 650 | 0 | 7 | |a věk |7 ph487786 |2 czenas |
| 650 | 0 | 7 | |a generační rozdíly |7 ph120478 |2 czenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a target marketing |2 eczenas |
| 650 | 0 | 9 | |a consumer behavior |2 eczenas |
| 650 | 0 | 9 | |a age |2 eczenas |
| 650 | 0 | 9 | |a generational differences |2 eczenas |
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| 655 | 9 | |a collective monographs |2 eczenas | |
| 710 | 2 | |a Univerzita Tomáše Bati ve Zlíně. |b Fakulta multimediálních komunikací |7 kn20020610008 | |
| 830 | 0 | |a Protipóly marketingové komunikace | |
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