Retail management : text and cases

• Main Author: Mathur, U. C., 1938- (Author)
• Format: Book
• Language: English
• Published: New Delhi ; Bangalore : I. K. International Publishing House Pvt. Ltd. : [2010]
• Subjects: management prodeje; maloobchod > Indie; strategický marketing > Indie; reklamní strategie; sales management; retail trade > India; strategic marketing > India; advertising strategy; případové studie; učebnice; case studies; textbooks
• ISBN: 9789380578668
• Physical Description: xviii, 477 stran : ilustrace ; 25 cm
• Item Description: Obsahuje rejstřík