Marketing management

• Main Authors: Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author)
• Format: Book
• Language: English
• Published: Boston : Pearson, [2016]
• Edition: 15
• Subjects: marketingový management; marketing management; učebnice vysokých škol; textbooks (higher)
• ISBN: 9781292092621 1-292-09262-9
• Physical Description: 714, A14, E58, G10, I36 stran : barevné ilustrace ; 28 cm
• Item Description: Terminologický slovník