Marketing management

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author)
Format Book
LanguageEnglish
Published Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Edition12th ed.
Subjects
marketingový management
marketing management
učebnice vysokých škol
textbooks (higher)
ISBN0131457578
Physical Descriptionxxxix, 733 [45] s. : il. ; 28 cm

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More Information
Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografii a rejstříky
ISBN:0131457578
Physical Description:xxxix, 733 [45] s. : il. ; 28 cm

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