Marketing management

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author)
Format: Book
Language: English
Published: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Edition: 12th ed.
Subjects:
ISBN: 0131457578
Physical Description: xxxix, 733 [45] s. : il. ; 28 cm

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Description
Item Description: Terminologický slovník
Bibliography: Obsahuje bibliografii a rejstříky
ISBN: 0131457578