Description: Marketing management

Marketing management

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Bibliographic Details
Main Authors:	Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Edition:	12th ed.
Subjects:	marketingový management marketing management učebnice vysokých škol textbooks (higher)
ISBN:	0131457578
Physical Description:	xxxix, 733 [45] s. : il. ; 28 cm

Description
Item Description:	Terminologický slovník
Bibliography:	Obsahuje bibliografii a rejstříky
ISBN:	0131457578