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|h eng
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|a 339
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|a 339.138
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|a (075)
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|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
|
| 245 |
1 |
0 |
|a Marketing management :
|b analýza, plánování, realizace a kontrola /
|c Philip Kotler
|
| 260 |
|
|
|a Praha :
|b Victoria Publishing,
|c 1992
|
| 300 |
|
|
|a 789 s. :
|b il. ;
|c 30 cm
|
| 500 |
|
|
|a Přeloženo z angličtiny
|
| 504 |
|
|
|a Obsahuje bibliografii
|
| 650 |
0 |
7 |
|a management
|7 ph115217
|2 czenas
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
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| 765 |
0 |
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|t Marketing management
|9 Česky
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| 910 |
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|a ZLD002
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|6 339138KOTLERP
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|d 2006-07-29
|i 62801
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|o 339.138/KOTLER,P.
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|r 2019-08-25 00:00:00
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|x 20100430
|y 08
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