Marketing for Health Care Organizations

• Main Authors: Kotler, Philip, 1931- (Author), Clarke, Roberta N., 1948- (Author)
• Format: Book
• Language: English
• Published: Englewood Clift (USA) : Prentice Hall, 1987
• Subjects: marketing; ekonomika zdravotnictví; sociální služby; monografie
• ISBN: 0135575621(váz.)
• Physical Description: 545 s. ; 24 cm