Marketing

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Bibliographic Details
Main Authors Lamb, Charles W., 1944- (Author), Hair, Joseph F., 1944- (Author), McDaniel, Carl D., 1942- (Author)
Format Book
LanguageEnglish
Published Mason, Ohio : Thomson/South-Western, [2006]
Edition8th edition
Subjects
marketing
učebnice
textbooks
ISBN032422155X
Physical Descriptionxxxii, 736 stran : barevné ilustrace ; 28 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:032422155X
Physical Description:xxxii, 736 stran : barevné ilustrace ; 28 cm

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