Description: Marketing

Marketing

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Bibliographic Details
Main Authors:	Lamb, Charles W., 1944- (Author), Hair, Joseph F., 1944- (Author), McDaniel, Carl D., 1942- (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio : Thomson/South-Western, [2006]
Edition:	8th edition
Subjects:	marketing učebnice textbooks
ISBN:	032422155X
Physical Description:	xxxii, 736 stran : barevné ilustrace ; 28 cm

Description
Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	032422155X