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|a Hoffman, K. Douglas
|7 utb2015891428
|4 aut
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| 245 |
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|a Services marketing :
|b concepts, strategies and cases /
|c K. Douglas Hoffman, John E.G. Bateson, Emma H. Wood, Alexandra K. Kenyon
|
| 264 |
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1 |
|a Australia :
|b Cengage Learning,
|c [2014]
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| 264 |
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4 |
|c ©2014
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| 300 |
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|a xxii, 624 stran :
|b ilustrace ;
|c 25 cm
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|a Na obálce a v textu v medailonku o autorech uvedena autorka Alexandra J. Kenyon
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|a Terminologický slovník
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|a Obsahuje bibliografie a rejstřík
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|a služby
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|a marketing
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|a service industries
|2 eczenas
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|a marketing
|2 eczenas
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| 655 |
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|a monografie
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|a případové studie
|7 fd133208
|2 czenas
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| 655 |
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|a monographs
|2 eczenas
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| 655 |
|
9 |
|a case studies
|2 eczenas
|
| 700 |
1 |
|
|a Bateson, John E. G.
|7 utb2015891429
|4 aut
|
| 700 |
1 |
|
|a Wood, Emma H.
|7 utb2015891430
|4 aut
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| 700 |
1 |
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|a Kenyon, Alexandra J.,
|d 1966-
|7 utb2015891431
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