Services marketing : concepts, strategies and cases

• Main Authors: Hoffman, K. Douglas (Author), Bateson, John E. G. (Author), Wood, Emma H. (Author)
• Other Authors: Kenyon, Alexandra J., 1966-
• Format: Book
• Language: English
• Published: Australia : Cengage Learning, [2014]
• Subjects: služby; marketing; service industries; monografie; případové studie; monographs; case studies
• ISBN: 9781473709126
• Physical Description: xxii, 624 stran : ilustrace ; 25 cm
• Item Description: Na obálce a v textu v medailonku o autorech uvedena autorka Alexandra J. Kenyon; Terminologický slovník