Marketing communications
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Los Angeles :
Sage,
2015
|
| Edition | Second edition |
| Subjects | |
| ISBN | 9781446259023 978-1-4462-5903-0 |
| Physical Description | ix, 420 stran : ilustrace ; 27 cm |
Cover
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 82340 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20240829155705.0 | ||
| 007 | ta | ||
| 008 | 140320t20152015xxua e p 001 0 eng | ||
| 016 | 7 | |a 016938141 |2 Uk | |
| 020 | |a 9781446259023 |q (vázáno) | ||
| 020 | |a 978-1-4462-5903-0 |q (brožováno) | ||
| 035 | |a (OCoLC)ocn894929202 | ||
| 040 | |a YDXCP |b cze |c YDXCP |d OCLCQ |d UKMGB |d OCLCF |d DLC |d ZLD002 |e rda | ||
| 072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
| 072 | 7 | |a 37.016 |x Učební osnovy. Vyučovací předměty. Učebnice |2 Konspekt |9 22 | |
| 080 | |a 658.8:316.77 |2 MRF | ||
| 080 | |a 659.1 |2 MRF | ||
| 080 | |a (075) |2 MRF | ||
| 080 | |a (078.7) |2 MRF | ||
| 100 | 1 | |a Egan, John, |d 1952- |7 utb2015891923 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications / |c John Egan |
| 250 | |a Second edition | ||
| 264 | 1 | |a Los Angeles : |b Sage, |c 2015 | |
| 264 | 4 | |c ©2015 | |
| 300 | |a ix, 420 stran : |b ilustrace ; |c 27 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 500 | |a Terminologický slovník | ||
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 655 | 7 | |a učebnice |7 fd133770 |2 czenas | |
| 655 | 7 | |a případové studie |7 fd133208 |2 czenas | |
| 655 | 9 | |a textbooks |2 eczenas | |
| 655 | 9 | |a case studies |2 eczenas | |
| 910 | |a ZLD002 | ||
| 952 | |0 0 |1 0 |4 0 |6 339138EGANJ |7 0 |8 BOOK |9 136150 |a UTBZL |b UTBZL |c 005 |d 2015-11-06 |l 1 |o 339.138/EGAN,J. |p 420010162908 |r 2020-06-12 00:00:00 |s 2020-05-14 |v 853.00 |w 2019-08-26 |x N:nákup; | 20100920 |y 01 | ||
| 952 | |0 0 |1 0 |4 0 |6 339138EGANJ |7 0 |8 BOOK |9 136151 |a UTBZL |b UTBZL |c 006 |d 2015-11-06 |l 33 |m 12 |o 339.138/EGAN,J. |p 420010162909 |r 2025-04-16 00:00:00 |s 2025-04-11 |v 853.00 |w 2019-08-26 |x N:nákup; | 20100920 |y 04 | ||
| 992 | |a BK |b SK |d 16 | ||
| 999 | |c 82340 |d 82340 | ||