Description: Marketing communications

Marketing communications

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Bibliographic Details
Main Author:	Egan, John, 1952- (Author)
Format:	Book
Language:	English
Published:	Los Angeles : Sage, 2015
Edition:	Second edition
Subjects:	marketingová komunikace reklama a propagace communication in marketing advertising učebnice případové studie textbooks case studies
ISBN:	9781446259023 978-1-4462-5903-0
Physical Description:	ix, 420 stran : ilustrace ; 27 cm

Description
Item Description:	Terminologický slovník
Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	9781446259023 978-1-4462-5903-0