The food industry wars : marketing triumphs and blunders

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Bibliographic Details
Main Authors Michman, Ronald D., 1931- (Author), Mazze, Edward M., 1941- (Author)
Format Book
LanguageEnglish
Published Westport ; London : Quorum Books, 1998
EditionFirst published
Subjects
potravinářství > Spojené státy americké
potraviny
marketing
obchod s potravinami > Spojené státy americké
food industry and trade > United States
food
food trade > United States
monografie
monographs
ISBN1567201113 978-1-56720-111-6
Physical Descriptionxiii, 263 stran ; 25 cm

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More Information
Bibliography:Obsahuje bibliografii (strany 243-246) a rejstřík
ISBN:1567201113 978-1-56720-111-6
Physical Description:xiii, 263 stran ; 25 cm

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