The food industry wars : marketing triumphs and blunders

• Main Authors: Michman, Ronald D., 1931- (Author), Mazze, Edward M., 1941- (Author)
• Format: Book
• Language: English
• Published: Westport ; London : Quorum Books, 1998
• Edition: First published
• Subjects: potravinářství > Spojené státy americké; potraviny; marketing; obchod s potravinami > Spojené státy americké; food industry and trade > United States; food; food trade > United States; monografie; monographs
• ISBN: 1567201113 978-1-56720-111-6
• Physical Description: xiii, 263 stran ; 25 cm