Digital branding : a complete step-by-step guide to strategy, tactics and measurement

" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channe...

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Bibliographic Details
Main Author: Rowles, Daniel (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : Kogan Page, 2014
Subjects:
internetový marketing
řízení značky
obchodní značky
Internet marketing
brand management
brand name products
příručky
handbooks, manuals, etc
ISBN: 9780749469955
978-07494-6996-2
Physical Description: xi, 220 stran : ilustrace ; 24 cm

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Table of contents

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072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
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080 |a 005:658.626  |2 MRF 
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100 1 |a Rowles, Daniel  |7 jo2014829106  |4 aut 
245 1 0 |a Digital branding :  |b a complete step-by-step guide to strategy, tactics and measurement /  |c Daniel Rowles 
264 1 |a London ;  |a Philadelphia ;  |a New Delhi :  |b Kogan Page,  |c 2014 
300 |a xi, 220 stran :  |b ilustrace ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a bez média  |b n  |2 rdamedia 
338 |a svazek  |b nc  |2 rdacarrier 
504 |a Obsahuje bibliografii a rejstřík 
520 |a " In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy"--Resumé vydavatele 
650 0 7 |a internetový marketing  |7 ph137251  |2 czenas 
650 0 7 |a řízení značky  |7 ph205089  |2 czenas 
650 0 7 |a obchodní značky  |7 ph166532  |2 czenas 
650 0 9 |a Internet marketing  |2 eczenas 
650 0 9 |a brand management  |2 eczenas 
650 0 9 |a brand name products  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
910 |a ZLD002 
992 |a BK  |b SK  |d 1 
999 |c 81842  |d 81842 
952 |0 0  |1 0  |4 0  |6 339138ROWLESD  |7 0  |8 BOOK  |9 135918  |a UTBZL  |b UTBZL  |c 005  |d 2015-10-26  |l 1  |o 339.138/ROWLES,D.  |p 420010162259  |r 2019-08-26  |v 630.00  |w 2019-08-26  |x N:nákup;  |y 01 

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