Digital branding : a complete step-by-step guide to strategy, tactics and measurement

" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channe...

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Bibliographic Details
Main Author: Rowles, Daniel (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : Kogan Page, 2014
Subjects:
internetový marketing
řízení značky
obchodní značky
Internet marketing
brand management
brand name products
příručky
handbooks, manuals, etc
ISBN: 9780749469955
978-07494-6996-2
Physical Description: xi, 220 stran : ilustrace ; 24 cm

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Summary: " In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy"--Resumé vydavatele
Bibliography: Obsahuje bibliografii a rejstřík
ISBN: 9780749469955
978-07494-6996-2

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