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Evaluating public relations : a guide to planning, research and measurement

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Bibliographic Details
Main Authors:	Watson, Tom, 1950- (Author), Noble, Paul, 1955- (Author)
Format:	Book
Language:	English
Published:	London ; Philadelphia ; New Delhi : Kogan Page, 2014
Edition:	Third edition
Series:	PR in practice
Subjects:	public relations evaluace evaluation příručky případové studie handbooks, manuals, etc case studies
ISBN:	9780749468897
Physical Description:	viii, 199 stran : ilustrace ; 24 cm


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