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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
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1 |
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|a Watson, Tom,
|d 1950-
|7 jx20090305016
|4 aut
|
| 245 |
1 |
0 |
|a Evaluating public relations :
|b a guide to planning, research and measurement /
|c Tom Watson, Paul Noble
|
| 250 |
|
|
|a Third edition
|
| 264 |
|
1 |
|a London ;
|a Philadelphia ;
|a New Delhi :
|b Kogan Page,
|c 2014
|
| 300 |
|
|
|a viii, 199 stran :
|b ilustrace ;
|c 24 cm
|
| 336 |
|
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|a text
|b txt
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| 490 |
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|a PR in practice
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a public relations
|7 ph115957
|2 czenas
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| 650 |
0 |
7 |
|a evaluace
|7 ph205091
|2 czenas
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| 650 |
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|a public relations
|2 eczenas
|
| 650 |
0 |
9 |
|a evaluation
|2 eczenas
|
| 655 |
|
7 |
|a příručky
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| 655 |
|
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|a případové studie
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| 655 |
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9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 655 |
|
9 |
|a case studies
|2 eczenas
|
| 700 |
1 |
|
|a Noble, Paul,
|d 1955-
|7 jx20090305013
|4 aut
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| 830 |
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0 |
|a PR in practice
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| 910 |
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