Evaluating public relations : a guide to planning, research and measurement

• Main Authors: Watson, Tom, 1950- (Author), Noble, Paul, 1955- (Author)
• Format: Book
• Language: English
• Published: London ; Philadelphia ; New Delhi : Kogan Page, 2014
• Edition: Third edition
• Series: PR in practice
• Subjects: public relations; evaluace; evaluation; příručky; případové studie; handbooks, manuals, etc; case studies
• ISBN: 9780749468897
• Physical Description: viii, 199 stran : ilustrace ; 24 cm