Evaluating public relations : a guide to planning, research and measurement

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Bibliographic Details
Main Authors Watson, Tom, 1950- (Author), Noble, Paul, 1955- (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia ; New Delhi : Kogan Page, 2014
EditionThird edition
SeriesPR in practice
Subjects
public relations
evaluace
evaluation
příručky
případové studie
handbooks, manuals, etc
case studies
ISBN9780749468897
Physical Descriptionviii, 199 stran : ilustrace ; 24 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9780749468897
Physical Description:viii, 199 stran : ilustrace ; 24 cm

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