rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Market research in practice
    sub title: how to get greater insight from your market
  name:
    name part: Hague, Paul N.
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Hague, Nick
    name part: 1974-
    role:
      role term: aut
  name:
    name part: Morgan, Carol-Ann
    name part: 1958-
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxk
    date issued: 2013
    edition: Second edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xiii, 257 stran : ilustrace ; 24 cm
  abstract: " Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes the latest information on carrying out market research design, secondary research, sampling and statistics, questionnaire design, data analysis and reporting.Accompanied by a range of online tools and templates and supported throughout by examples from real market research practice, this is a valuable guide for students, researchers, marketers and users of market research"--Resumé vydavatele
  target audience: adult
  note: Paul Hague, Nick Hague & Carol-Ann Morgan
  note: Obsahuje bibliografii (strany 234-249) a rejstřík
  subject:
    topic: marketingový výzkum
  subject:
    topic: marketing research
  classification: 658.8:005.52
  classification: (035)
  related item:
    title info:
      title: Market research in practice
  identifier: 9780749468644
  record info:
    record content source: DLC
    record creation date: 130606
    record change date: 20240829155609.0
    record identifier: 81836
    language of cataloging:
      language term: cze