Market research in practice : how to get greater insight from your market

" Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book expl...

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Bibliographic Details
Main Authors: Hague, Paul N. (Author), Hague, Nick, 1974- (Author), Morgan, Carol-Ann, 1958- (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : Kogan Page, 2013
Edition: Second edition
Series: Market research in practice
Subjects:
marketingový výzkum
marketing research
příručky
handbooks, manuals, etc
ISBN: 9780749468644
Physical Description: xiii, 257 stran : ilustrace ; 24 cm

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Table of contents

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020 |a 9780749468644  |q (brožováno) 
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044 |a xxk  |a xxu  |a ii 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
080 |a 658.8:005.52  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Hague, Paul N.  |7 xx0011347  |4 aut 
245 1 0 |a Market research in practice :  |b how to get greater insight from your market /  |c Paul Hague, Nick Hague & Carol-Ann Morgan 
250 |a Second edition 
264 1 |a London ;  |a Philadelphia ;  |a New Delhi :  |b Kogan Page,  |c 2013 
300 |a xiii, 257 stran :  |b ilustrace ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a bez média  |b n  |2 rdamedia 
338 |a svazek  |b nc  |2 rdacarrier 
490 1 |a Market research in practice series 
504 |a Obsahuje bibliografii (strany 234-249) a rejstřík 
520 |a " Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes the latest information on carrying out market research design, secondary research, sampling and statistics, questionnaire design, data analysis and reporting.Accompanied by a range of online tools and templates and supported throughout by examples from real market research practice, this is a valuable guide for students, researchers, marketers and users of market research"--Resumé vydavatele 
650 0 7 |a marketingový výzkum  |7 ph115230  |2 czenas 
650 0 9 |a marketing research  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
700 1 |a Hague, Nick,  |d 1974-  |7 utb2015889574  |4 aut 
700 1 |a Morgan, Carol-Ann,  |d 1958-  |7 utb2015889575  |4 aut 
830 0 |a Market research in practice 
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999 |c 81836  |d 81836 
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