|
|
|
|
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
81644 |
| 003 |
CZ-ZlUTB |
| 005 |
20240829155527.0 |
| 007 |
ta |
| 008 |
140606t20152015xxua e bf 001 0 eng |
| 020 |
|
|
|a 9780071840972
|q (brožováno)
|z 0-07-184097-4
|
| 040 |
|
|
|a DLC
|b cze
|c DLC
|e rda
|d ZLD002
|
| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 658.8
|2 MRF
|
| 080 |
|
|
|a 658.8:005.21
|2 MRF
|
| 080 |
|
|
|a (035)
|2 MRF
|
| 080 |
|
|
|a (078.7)
|2 MRF
|
| 100 |
1 |
|
|a Didner, Pam
|7 utb2015888668
|4 aut
|
| 245 |
1 |
0 |
|a Global content marketing :
|b how to create great content, reach more customers, and build a worldwide marketing strategy that works /
|c Pam Didner
|
| 264 |
|
1 |
|a New York :
|b McGraw-Hill,
|c [2015]
|
| 264 |
|
4 |
|c ©2015
|
| 300 |
|
|
|a x, 244 stran :
|b ilustrace ;
|c 23 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Obsahuje bibliografii (strany 229-236) a rejstřík
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
7 |
|a strategický marketing
|7 ph116292
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a strategic marketing
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
7 |
|a případové studie
|7 fd133208
|2 czenas
|
| 655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 655 |
|
9 |
|a case studies
|2 eczenas
|
| 910 |
|
|
|a ZLD002
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138DIDNERP
|7 0
|8 BOOK
|9 135757
|a UTBZL
|b UTBZL
|c 005
|d 2015-10-19
|l 1
|o 339.138/DIDNER,P.
|p 420010162389
|r 2019-08-26 00:00:00
|v 455.00
|w 2019-08-26
|x N:nákup;
|y 01
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138DIDNERP
|7 0
|8 BOOK
|9 135758
|a UTBZL
|b UTBZL
|c 006
|d 2015-10-19
|l 13
|m 5
|o 339.138/DIDNER,P.
|p 420010162388
|r 2025-02-26 00:00:00
|s 2025-02-17
|v 455.00
|w 2019-08-26
|x N:nákup;
|y 04
|
| 992 |
|
|
|a BK
|b SK
|d 9
|
| 999 |
|
|
|c 81644
|d 81644
|
