Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works

• Main Author: Didner, Pam (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, [2015]
• Subjects: marketing; strategický marketing; strategic marketing; příručky; případové studie; handbooks, manuals, etc; case studies
• ISBN: 9780071840972 0-07-184097-4
• Physical Description: x, 244 stran : ilustrace ; 23 cm