rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Romancing the brand
    sub title: how brands create strong, intimate relationships with consumers
  name:
    name part: Halloran, Tim
    name part: 1969-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: populárně-naučné publikace
  genre: popular works
  origin info:
    place:
      place term: xxu
    date issued: 2014
    edition: First edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: v, 262 stran : ilustrace ; 24 cm
  table of contents: Romance and the brand -- Know yourself -- Know your type -- Meet memorably -- Make it mutual -- Deepen the connection -- Keep love alive -- Making up -- Breaking up and moving on
  note: Tim Halloran
  note: Obsahuje bibliografii (strany 231-237) a rejstřík
  subject:
    topic: marketingový management
  subject:
    topic: řízení značky
  subject:
    topic: produktový management
  subject:
    topic: řízení vztahů se zákazníky
  subject:
    topic: marketing management
  subject:
    topic: brand management
  subject:
    topic: product management
  subject:
    topic: customer relationship management
  classification: 658.8:005
  classification: 005:658.626
  classification: 658.6
  classification: 005.346
  classification: (0.062)
  identifier: 9781118611289
  record info:
    record content source: DLC
    record creation date: 131114
    record change date: 20240829155515.0
    record identifier: 81618
    language of cataloging:
      language term: cze