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|a Kim, W. Chan
|7 vse2005290821
|4 aut
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| 240 |
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|a Blue ocean strategy.
|l Česky
|
| 245 |
1 |
0 |
|a Strategie modrého oceánu :
|b umění vytvořit si svrchovaný tržní prostor a vyřadit tak konkurenty ze hry /
|c W. Chan Kim, Renée Mauborgne ; z anglického originálu Blue ocean stategy ... přeložili Irena Grusová a Petr Somogyi
|
| 250 |
|
|
|a 2. rozšířené a aktualizované vydání
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| 264 |
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1 |
|a Praha :
|b Management Press,
|c 2015
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| 300 |
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|a 283 stran :
|b ilustrace ;
|c 25 cm
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| 336 |
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|a text
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|2 rdacontent
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|a Knihovna světového managementu ;
|v 39
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| 504 |
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|a Obsahuje bibliografii a rejstřík
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|a segmentace trhu
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|a strategický management
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|a inovace
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|a konkurenceschopnost
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|a market segmentation
|2 eczenas
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| 650 |
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|a strategic planning
|2 eczenas
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| 650 |
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9 |
|a innovations
|2 eczenas
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| 650 |
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|2 eczenas
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| 655 |
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|a studies
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|a Mauborgne, Renée
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|a Grusová, Irena
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