rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Integrated marketing communication
    sub title: creative strategy from idea to implementation
  name:
    name part: Blakeman, Robyn
    name part: 1958-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: učebnice
  genre: textbooks
  origin info:
    place:
      place term: xxu
    date issued: 2015
    copyright date: 2015
    edition: Second edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xi, 325 stran : ilustrace ; 26 cm
  table of contents: Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author
  target audience: adult
  note: Robyn Blakeman
  note: Terminologický slovník
  note: Obsahuje bibliografii (strany 313-316) a rejstřík
  subject:
    topic: marketingová komunikace
  subject:
    topic: reklama a propagace
  subject:
    topic: communication in marketing
  subject:
    topic: advertising
  classification: 658.8:316.77
  classification: 659.1
  classification: (075)
  identifier: 9781442221215
  identifier: 978-1-4422-2122-2
  record info:
    record content source: DLC
    record creation date: 140620
    record change date: 20240829155454.0
    record identifier: 81507
    language of cataloging:
      language term: cze